Hyrox Community
1 shoot day · 16:9 · 9:16
Maha Coaching
Promo video for Maha Coaching, a functional training community with HYROX-focused workouts. The brief was not 'show the gym' but 'make people feel why they keep coming back'. We did not film exercises, we filmed a group: the look before the start, the hand on a shoulder when it gets heavy, the laugh afterwards. Strength, mobility and conditioning are in every shot, but the story is about training together and moving one step further each week.
- 01Trained and watched along before a camera was turned on
- 02Filmed during real sessions, no directed reps
- 03Focus on group dynamics: coach, pairs and the moment after the finish
- 04Edit rhythm follows the pace of a HYROX workout
- 05Delivery: main film plus vertical cuts for Instagram and TikTok
- Camera
- RED Komodo 6K
- Lens
- Sigma Cine
- Duration
- 1 shoot day
- Formats
- 16:9 · 9:16
Janneke
HYROX Maastricht
From physically strong to all-round athlete. Janneke has trained at Maha Coaching since the start of this year and stands out immediately: hugely disciplined, working relentlessly and always looking for a new challenge. It is great to see how she steps outside her comfort zone and keeps growing in every sport she touches. Her story shows exactly what the community is about: no distance from the group, but moving forward together every session.