Roomers Heerlen

Roomers Heerlen

High-end promo series for Roomers Heerlen, a fashion store where the collection matters as much as the feeling in the shop. Instead of separate product photos we made a series of short films: fabric in motion, detail on the stitching and a brand you feel in images instead of reading. The main film carries the story of the store, the separate videos present the collection product by product.

1. 01Collection reviewed beforehand with a shotlist per product
2. 02One shoot day in the store, using the existing interior and light
3. 03Detail work on fabric, texture and movement in slow motion
4. 04Grade: warm and cinematic, skin and material stay real
5. 05Delivery: one main film plus four separate product videos, all vertical for Instagram and TikTok